Winter Music Conference + Spring Break + South Beach. It’s a formula for good tines no matter how you look at it. Each year, it’s an opportunity for carefree college kids, supercool electronic music maestros, and (seemingly carefree) professionals to dance, mix and mingle on the
shore. Sure, there are conferences and panels to attend, but why waste your time with that, especially if you’re really there more for the parties – and the sneakers?

This time of year, the weather in Miami is perfect – just the right mix of soothing sunshine and ocean breeze. You see a pretty healthy cross-section of flip flops and sneakers on South Beach, and as someone who grew up here, I can tell you that sneakers win out in this town most of the time.

So what better way to contribute to the atmosphere than to share some LA Gear love with fellow partygoers? Hitting virtually every GOOD party on
the circuit, our KAJs & MVPs got noticed… We had to take our hats off (and give them to) our friends from Thrillist and Y.E.L.P., and fortunately we’d brought extras – which now, too, are out there in the world, a sweet reminder of good times had, good friends made, and more of both to come.

While we did give one friend the shoes off our feet (you look so much better now, Goldini!), we also used this opportunity to inaugurate our new LA Gear Feedbackers program. It’s something SLAM started a while back, and it allows us to get a sense of what people think of a brand. We handpick a few people whose taste and enthusiasm are in sync with the brand, and we send them a pair of shoes.

Simple, right? Our people on the street, so to speak, wear the sneaks every day for a month, and let us know how they like

‘em. And, importantly, they share the feedback they’re getting from friends, acquaintances, and strangers alike. So LA Gear Feedbackers from Miami, and you know who you are, go to our ONLINE STORE right now,
and pick out a pair in your preferred size and style, and get in touch. If you’re one of the chosen few, you know how to reach us. And we’ll send the LA Gear direct to you for Feedbacking. Ok, time to stop writing – it’s 75 degrees here in LA, and somehow, I’m still missing Miami…