Ok, it’s dark, and there’s not NEARLY enough detail to satisfy yallz, but this is the FIRST and ONLY video offering a look at the NEW LA Lights (LA TECH) sneakers.

And here’s point: My son, Aryeh, who’s 15, has been a fan of the Unstoppable line since it was relaunched and he’s been bugging me about the Lights ever since then as well. So I snagged a preview pair of the shoes and gave them to Aryeh. He took em out for a trial run on the basketball court, and shot this video of himself dunking while wearing the Lights. When my friends and I were kids, we all knew about LA Gear too – it was a fun brand, and if we could’ve made our own videos to post to YouTube, we would’ve. 20 years later, the brand is back, and having the same impact on a new generation.

The “LA Gear Jam” track playing in the background was contributed by
Head Hunters, who are fans of LA Gear and are official SLAM Feedbackers. Head Hunters is comprised of teen musicians Elvis Kuehn, Max Kuehn, and Djavan Santos, who wrote and performed the track together. Props also to Greg Kuehn at Peligro Music & Sound. It’s good to have the whole Kuehn Clan in our corner!

There’s also a sneak peek gallery that can be viewed on LaGear.com.

Best of all, we’ll be on hand to film and snap the ENTIRE LINE OF UPDATED LA LIGHTS at WSA in Las Vegas next weekend, where LA Gear and Sportie LA are throwing an invite-only sneak peek party.

So we hope to have some great stuff posted in early August!