The 1st Annual Oscar Suite of 100 Stars – held February 23 in the Rodeo Room of the Beverly Hills Hotel – was a great success, with numerous big name celebs coming through to check out an array of great brands. LA Gear was on hand, of course, with its full line of LA Lights.

But gifting suites aren’t really about swag. They’re about the energy and celebration of award season, and they”re a chance for the stars and a handful of interesting brands to kick back, have a shot (or two) of premium tequila (or really hi-end sparkling water), and enjoy life. Whether it’s one of this year’s nominees, a past nominee like Julianne Moore, a multiple EMMY-winner like Bill Shatner (and his lovely wife Elizabeth), or NBA legend like John Salley, everyone who stopped by to hang with the LA Gear crew had a great time.

John Schneider (Dukes of Hazard) told us about his new series, set in the world of golf; Sheryl Lee Ralph told us all about her DIVA Foundation; and Scott Baio was reminded of the time LA Gear and Michael Jackson came to shoot a commercial on the Universal set where he was working (more on that when we interview Scott soon).

The stars that lit up the Rodeo Room came away not only with some Lights, but with a sense of what makes this brand tick.and why so many people are digging the fact that ACI and Sportie LA brought it back.

The (LA Tech) LA Gear Lights are currently available at all Sportie LA stores in Los Angeles and San Diego, and online at sneaker website www.SportieLA.com.