La Gear Events and News
BEVERLY HILLS, CA, January 25, 2010 – Stars will be shining on the ground as well as in the sky, as LA Gear furnishes Presenters and Performers with its newly released LA Lights at this year’s official Backstage Gift Lounge for the 52nd Annual GRAMMY® Awards. As in years past, 2010′s GRAMMY talent will include [...]
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BEVERLY HILLS, CA, January 21, 2010 – LA Gear has announced its participation as the official footwear sponsor of this year’s LA Lights Rhythmic Gymnastics Invitational. The event will be held January 21-24 at the Veteran’s Memorial Auditorium in Culver City, with professional athletes from as far as China, Russia, Belarus and New Zealand traveling [...]
Read MoreBEVERLY HILLS, CA, December 7, 2009 – LA Gear owner ACI and top indie retailer Sportie LA are following up their launch of LA Gear Originals – which featured updated styles from the Unstoppable line, ’89-’90 - with a limited release of new LA Gear Lights. Reviving and updating its legendary LA Tech light ups from the early 90s, [...]
Read MoreBlack Friday sales are nothing new – it’s a huge shopping day so retailers offer deals to attract customers. Sportie LA’s Black Friday Pre-Sale, offering customers an early shot at some LA Gear Lights, is something else altogether. This is a Black Friday sale created by popular demand. On this blog, across the web, and – from what [...]
Read MorePinball machines filled the room with them and disco balls exploited them. Skyscrapers and light houses use them for protection. Our shoes house them in the heel cup. Well, they used to, until now … actually next month. The infamous light up sneaker, the original phenomenon, is back. You are now destined to dance, once [...]
Read MoreLA Gear Lights will (finally!) be hitting select stores in December! It’s official, and we KNOW it’s so, because we were on hand at the official photo shoot here in LA. You’ve seen glimpses of the new light up shoes from LA Tech, so you may have an idea of what you’re in for. But [...]
Read MoreThe latest retailer to get LA Gear Originals is E.V.R. in Cincinnati, OH, and since I haven’t been to Ohio since my college roommate’s bachelor party, I jumped on a plane and took a day-trip to see the famous Ray Trimm and get the scoop on how the Originals line of LA Gear sneakers will [...]
Read MoreYou should have been in Pomona a few weekends ago. That’s not a proclamation you hear every day, but in this case, it’s where LA Gear and Sportie LA hooked up with Alice in Chains for KROQ’s Epicenter, via the famed Backstage Artist Lounge. The Backstage Artist Lounge, presented by Christina Martin, integrates brands into [...]
Read MoreToday, two beloved icons met for the 9th time. Hint: one just became the 4th judge of a very popular singing contest, and the other is one of the most consistently popular actresses around…ok, you guessed it (or read the title of this article): Ellen Degeneres and Jennifer Love Hewitt! Ok, truth be told, the [...]
Read MoreYou’ve seen our “first pics” and “first video,” and some of you have even seen “guerilla video” shot by one of the guests at our LA Lights Sneak Peek Party at WSA in Vegas. Now comes the official, sanctioned LA Lights party video: Our cameras rolled, as LA Gear Director of Specialty Product Lance Jackson [...]
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