Archive for the ‘News’ Category
The latest retailer to get LA Gear Originals is E.V.R. in Cincinnati, OH, and since I haven’t been to Ohio since my college roommate’s bachelor party, I jumped on a plane and took a day-trip to see the famous Ray Trimm and get the scoop on how the Originals line of LA Gear sneakers will [...]
Read MoreYou should have been in Pomona a few weekends ago. That’s not a proclamation you hear every day, but in this case, it’s where LA Gear and Sportie LA hooked up with Alice in Chains for KROQ’s Epicenter, via the famed Backstage Artist Lounge. The Backstage Artist Lounge, presented by Christina Martin, integrates brands into [...]
Read MoreToday, two beloved icons met for the 9th time. Hint: one just became the 4th judge of a very popular singing contest, and the other is one of the most consistently popular actresses around…ok, you guessed it (or read the title of this article): Ellen Degeneres and Jennifer Love Hewitt! Ok, truth be told, the [...]
Read MoreYou’ve seen our “first pics” and “first video,” and some of you have even seen “guerilla video” shot by one of the guests at our LA Lights Sneak Peek Party at WSA in Vegas. Now comes the official, sanctioned LA Lights party video: Our cameras rolled, as LA Gear Director of Specialty Product Lance Jackson [...]
Read MoreYou’ve gotten a sneak peek of the new LA Gear Lights, thanks to our video and photo gallery… Now, LA Gear is offering fans a chance to see the sneakers in person. This Saturday evening, the new LA Gear Lights will be on display in Las Vegas, at an intimate, invite-only mixer thrown by the brand LA [...]
Read MoreOk, it’s dark, and there’s not NEARLY enough detail to satisfy yallz, but this is the FIRST and ONLY video offering a look at the NEW LA Lights (LA TECH) sneakers. And here’s point: My son, Aryeh, who’s 15, has been a fan of the Unstoppable line since it was relaunched and he’s been [...]
Read MoreToday, thousands of people at Staples Center here in Los Angeles – and millions more across the globe – celebrate the life and work of Michael Jackson. We call ourselves fans, but really that’s an understatement and a misnomer. We stood in awe of his talent and originality, and we stand there still, reeling from [...]
Read MoreOne of advertising’s biggest award shows got a little extra sparkle last month, when LA Gear, SLAM, and Sportie LA www.sportiela.com/lagear partnered with music company Mophonics www.mophonics.com and ad biz PR firm Raging Artists www.ragingartists.com to host a mixer and raffle benefiting The Cancer Vixen Fund www.svcmc.org/body.cfm?id=1664 at St. Vincent’s, NYC. Cancer Vixen helps to [...]
Read MoreLA Gear Director of Specialty Product Lance Jackson was recently interviewed by Format Magazine, and shared some insight into the update and relaunch of the brand’s Unstoppable line from ’89-’90. In the article, which broke Sunday, Lance delved into such topics as LA Gear brand-owner ACI’s partnership with top indie retailer Sportie LA, the brand [...]
Read MoreOk, Ok, I have two things to say:1. I wasn’t going to publish an article about the LA Lights until I was able to show pics, because I know how frustrating that can be; 2. The comments we’re getting on this subject (just a handful are published alongside our original article but you get the [...]
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