Black Friday sales are nothing new – it’s a huge shopping day so retailers offer deals to attract customers. Sportie LA’s Black Friday Pre-Sale, offering customers an early shot at some LA Gear Lights, is something else altogether. This is a Black Friday sale created by popular demand.

On this blog, across the web, and – from what the sales staff at Sportie LA tells us - on phone lines at all of their stores – fans of the Lights have been chomping at the bit for a chance to grab the shoes. This Friday, they’ll have their chance.

Beginning at 11:59pm, on Thursday night November 26, the new LA Gear Lights will be available exclusively online at www.SportieLA.com/lagear.

Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/ Light Green, Black/Purple, and Navy Blue. Womens Lights come in Red and Gold.

The LA Lights officially go on sale December 12, 2009. 

LA Gear’s celebration of the Unstoppable line from ’89-’90 continues, with its limited edition release of the Stardust.  BUY LA GEAR

The LA Gear Originals silhouette was a hit in Europe not long ago; now
, LA Gear and Sportie LA are bringing the Stardust to the US, in five colors – light grey, white/blue, white/grey/green, white/lilac/green, and light pink.

With its classic look, rhinestones, and bow-tie in the back, the Stardust was one of the most popular women’s styles to
come out of LA Gear in the late 80′s. The styling is quintessential late
80′s, bringing back memories of leg warmers and aerobic workouts. Accessorizing sneakers was novel, and LA Gear led the way with the Stardust. “We are very excited to expand the relaunch of the Unstoppable line with one of the iconic women’s shoes of the 1980′s,” said Director of LA Gear specialty product Lance Jackson.

The limited edition run consists of 89 pairs, said Sportie LA co-owner
Isack Fadlon, in tribute to the 1989-90 Unstoppable line. “We actually did 90 pairs, but the first one went to my mom for Mother’s Day!” he explained.

The Stardust goes on sale the night of May 12, at 11:59PM PST at www.sportiela.com/lagear/stardust.html, and is available exclusively at Sportie LA. For more info on LA Gear, stay tuned to www.LaGearNews.com.

LA Gear Returns

Iconic brand LA Gear is back, with a line of sneakers reviving many of the brand’s signature styles from the ’89-’90 Unstoppable line, while updating some colors and materials. LA Gear-owner ACI teamed up with top indie retailer Sportie LA for the relaunch, which was announced December 8. 2008.

We know you’ve been waiting patiently, and now, for the first time, you can get a look at the new styles from LA Gear!

 
This video was shot at WSA in Las Vegas, where LA Gear offered a select group of top indie retailers nationwide a Sneak Peek at the Fall 08 line, developed in conjunction with Sportie LA! NOW ON SALE

As ACI’s Lance Jackson said at the Sneak Peek mixer, “Any time you’re showcasing your wares for the first time, there’s a deep breath, a little anxiety. But even before the mixer, we had retailers coming up to the suite and asking if they could take the shoes home with them.” Check out this clip to find out what all the excitement was about.

(Video courtesy of SLAM)

BUY NOW

BUY LA Gear tyles now, from Sportie LA

As you all know by now, LA Gear-owner ACI has partnered up with top indie retailer Sportie LA to bring back the Unstoppable line. Well, the long-awaited Pre-Sale has begun! Many of LA Gear’s signature styles are back, with

some updated colors and materials. To be one of the first to rock the Fire High, the Star Shooter High, or the K.A.J. (which
 updates the classic Kareem shoe with a striking metallic silver and gold combo), among others, visit:

“Early reaction has been so positive, we’re really pleased to be offering these styles online,” said Sportie LA co-owner Isack Fadlon. “And I have to say, it’s also going to be a real thrill to have the shoes on our shelves and see how customers react in person.” 

Los Angeles Sneakers – SportieLA
 

Founded in 1985, Sportie LA has emerged into the ultimate spot for athletic footwear and apparel. Located on world-famous Melrose Avenue, Sportie LA’s four stores offer the most extensive selection of shoes and clothing. Our stores specialize in hard-to-find styles and colors as well as the latest models. You will find products that you probably have not seen anywhere else. In fact, many of our customers have said, “If Sportie LA doesn’t have it, it probably doesn’t exist.”