LAGearNews: What’s your first LA Gear memory?

Ray Trimm: I remember the day, it was in 5th grade, and my friend had a pair, and you immediately notice the muticolored laces.

LAG: Can you describe your customer and why the LA Gear Originals styles appeal to him/her?

RT: Our customers are individuals that look to stand out, in a non-eccentric fashion. E.V.R. is based upon vintage goods, as well as exclusive items, and L.A. Gear embodies that.

LAG: This place is amazing. Tell me how EVR got started.

RT: E.V.R. is basically a store I started in my room. I have always enjoyed retro goods, so I started buying from the mall/Ebay. Then, I began to get alot of recognition for my style and people offered to buy my footwear from me. So I knew I was onto something, so I sold sneakers out the trunk of my car. After getting real comfortable with reselling, I learned the basics of retail. From there, E.V.R opened its doors in June 2007. We have a niche but we also have expanded our clientele from teens to middle aged adults.

LAG: Middle aged adults? What’s one of those look like (no mirrors allowed here, please). So what’s your personal favorite LA Gear style/color?

RT: My personal favorite will always be the L.A. Lights, the black/orange pair. But the Star Shooter in black patent is hot too!

LAG: Do you think the LA Lights will take off in Cincinnati?

RT: People are already calling about the LA Lights!! Can’t wait! We should do a collab!

LAG: Good idea!

There you have it. Ok, people, if YOU’RE in Cincinnati or thereabouts, you can call EVR at: 513-771-7273, but really you should just head down there:
3230 Jefferson Avenue, Cincinnati, OH 45220

Tell Ray hello from LAGearNews!

Well, Come and get it! Four more stores have been invited to carry the new line, so if you’re in Boston, SF, Brooklyn, Cininnati, or Pittsburgh, stop by these locations for a look: 
 

• EVR

3230 Jefferson Avenue, Cincinnati, OH 45220

513-771-7273

• The Tannery

39 Brattle Street, Cambridge, MA 02138-3709

617-491-1811

• Shoe Biz

1553 Haight Street San Francisco, CA 94117

415-861-3933

• Ragga Muffin

938 Flatbush Ave. Brooklyn, NY 11226

718-469-7072

• Little’s

5850 Forbes Ave. Pittsburgh, PA 15217

412-521-3530

•  Sports Zone

Washington, DC – Maryland – Virginia

Of course, if you’re in or around the City of Angels, the new Gear is available at Sportie LA’s flagship store:

• Sportie LA

7753 Melrose Avenue Los Angeles, CA 90046

323-651-1553

And now, three more Sportie LA locations – including its new San Diego store – are carrying the line:

• Sportie LA

7454 Melrose Avenue Los Angeles, CA 90046

323-852-8262

• Sportie LA

14510 Ventura Boulevard Sherman Oaks, CA 91403

818-990-7575

• Sportie LA

953 5th Avenue San Diego, CA 92101

619-702-2222