MyFace.com Gives Props to LA Lights for William Shatner @ The Oscars

Sons of Lights Inventor Talk Tech in SLAM Mag 4-10

Aspiring Minimalist 4-10 Recalls His Sis Aspiring to LA Lights

Yak Attack Kicks Off 2010 with LA Lights

Sneaker Freaker Best of the Best of 09!

News from November-December, 2009: The LA Gear Lights are finally back, and it’s no surprise that people are talkin:

Thrillist Says Wear LA Gear Lights

Topix of the Day: LA Gear Lights

Sweater Junkie’s Got a Jones for the Lights

Fresh Prince and LA Lights

Get Schooled by the Teacher and Get LA Gear Lights

How Tweet it is…all LA Gear Lights

International Business Time Talks LA Lights

Just Envee Just Happy to See Lights

Nadine Shows LA Lights Shopping Spree

9 Grand Notes the Return of the Lights

Hoop China Covers LA Gear Lights

The Worlds Best Ever Rocks Lights Own the Night Poster

Luxury4Play Has the Lights On

Dear Whoever Sends Letter to Lights

Air 23 Takes a Break from Nike to Tout LA Lights

MISS Gives Lights Some Extra Pizzazz

UpTempoAir Forum Likes Lights for the Holidays

Whats Fresh? LA Gear Lights

Uptowns Says Wtf Here Come the Lights

RealTalkNYC Talks LA Gear Lights

Street Level Covers Lights Early Release

Sneaker Obsession Spotting LA Gear Lights

Sole Collector Suggests Black Friday Presale for Lights

Sneaker Files Open Their Books for LA Lights

The Vine Says Light Me Up

Kicks on Fire with LA Lights

Sneaker Society Shows LA Gear is Lighting Up the International Community

Some of the latest news:

September 16, 2009 – LA Gear gets the Delux treatment:

Delux Singles Out Sportie LA for LA Gear

August 25, 2009 – Cal’s Patrick Christopher shares his love of the Lights, but he wants em all to himself!

Cal Guard Pat Christopher Talks LA Gear Lights on SI.com

August 19, 2009 – More love for the Stardust and the updated Unstoppable line – the hits just keep on comin’!

LA Gear Relaunch-Stardust-on Synamatic

August 18, 2009 – LA Gear Stardust Sighting on SyNaMATIQ Apparel Blog:

LA Gear Makes a Relaunch After the 90s

August 1, 2009 – Here’s a little update on the buzz around the Lights:

LA Gear Lights Preview on The Vine

LA Gear Lights Preview on Sneaker Freaker

When ACI and Sportie LA teamed up in December 08 to relaunch the Unstoppable line from 1989-90, we knew there’d be excitement. We were excited about it, that’s why we created LaGearNews.

But the response has been so cool that we wanted to share some of it with you. From an early article on NiceKicks.com to FN checking in with Sportie LA’s Isack Fadlon about his store’s opening in San Diego the other day, LA Gear is on the minds and lips of people in the know, and from what we’re seeing the LA Lights are gonna be the point where things just go nuts.

Anyway, you can check out all the chatter here, but in the meantime, we’ll do our best to keep you up to date on the new Unstoppable line, the Lights, and a certain line that people really want LA Gear to bring back but which we don’t have any further info on yet!

Peace.

The iconic brand, which returned to prominence with its LA Gear Originals launch last year, will be providing its latest LA Gear shoes to a mix of hot Hollywood talent and industry legends at the iconic Beverly Hills Hotel. Former Oscar Winners and Nominees, Present Oscar Nominees and Presenters, major Movie stars, and TV stars visiting the gifting suite in search of Oscar swag will have a chance to rock the popular new limited run LA Gear Lights, currently available at all Sportie LA stores in Los Angeles and San Diego, and online at sneaker website www.SportieLA.com.

LA Gear is in good company at the Oscar Gifting Suite, where invited guests will get to experience some of the most coveted and distinctive brands around, from Swarz Los Angeles evening-wear and Taber Studio accessories to outrageous, rock n’ roll jewelry from Bejeweled.

“It’s amazing how today’s young stars seem to respond with affection when they hear the name LA Gear,” said Director of Specialty Product Lance Jackson. “We were recently involved with the GRAMMYs and the reaction was amazing. We’re a part of Los Angeles culture, as are The Oscars, and we’re excited to be part of this celebration.”

The gifting suite will be open from 10AM to 6PM. The 82nd Academy Awards will be broadcast live, Sunday, March 7, at 5 p.m. PT/8 p.m. ET.

About LA Gear Lights and LA Gear Originals
On the heels of their successful launch of LA Gear Originals – which featured updated styles from the Unstoppable line, ’89-’90 – LA Gear brand-owner ACI and top Los Angeles indie sneaker store chain Sportie LA released a new line of LA Gear Lights. Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/Olive, Black/Purple, and Blue. Womens Lights come in two colors, Red and Gold.

Yet another reason to be proud of our community – way to go, LA!

Rhythmic Gymnastics, a hybrid of acrobatics and classic Russian ballet, was originated in the 1940s and is now one of the official events of the Summer Olympic Games and also the fastest growing sport amongst American teenage females. Each year, the LA School of Gymnastics is host to 500 of the world’s most outstanding athletes and competitors of this sport. The event is the last step on the road to the World Cup in Montreal, which it directly precedes.

“We could not be more proud of these young women,” said LA Gear Director of Specialty Product Lance Jackson. “We’re equally proud that we share a name with this fantastic event, and that it takes place right here in LA.”

The LA Lights went on sale in December 2009, at all Sportie LA stores in Los Angeles and San Diego, and online at sneaker website www.SportieLA.com/lagear.

About LA Gear Lights and LA Gear Originals

On the heels of their successful launch of LA Gear Originals – which featured updated styles from the Unstoppable line, ’89-’90 – LA Gear brand-owner ACI and top Los Angeles indie sneaker store chain Sportie LA released a new line of LA Gear Lights. Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/Olive, Black/Purple, and Blue. Womens Lights come in two colors, Red and Gold.

About The Los Angeles School of Gymnastics
The Los Angeles School of Gymnastics

(LASG) is a 501(C) 3 non-profit organization that offers comprehensive gymnastics programs for children and youth of all ages and ability levels. Our organization provides children with a structured, safe and professional environment, with individual attention and training for each child. LASG is a USA National & Olympic Team Training Center and our staff and carefully screened coaches have over 120 years of combined experience. Since 1975, LASG has provided our community with the best all-around gymnastic programs in the community’s largest training centers. LASG is committed to excellence! Our goal is to move minority, low-income, minority, and children with disabilities “off the
sidelines and into the action!”

Black Friday sales are nothing new – it’s a huge shopping day so retailers offer deals to attract customers. Sportie LA’s Black Friday Pre-Sale, offering customers an early shot at some LA Gear Lights, is something else altogether. This is a Black Friday sale created by popular demand.

On this blog, across the web, and – from what the sales staff at Sportie LA tells us - on phone lines at all of their stores – fans of the Lights have been chomping at the bit for a chance to grab the shoes. This Friday, they’ll have their chance.

Beginning at 11:59pm, on Thursday night November 26, the new LA Gear Lights will be available exclusively online at www.SportieLA.com/lagear.

Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/ Light Green, Black/Purple, and Navy Blue. Womens Lights come in Red and Gold.

The LA Lights officially go on sale December 12, 2009. 

Well, Come and get it! Four more stores have been invited to carry the new line, so if you’re in Boston, SF, Brooklyn, Cininnati, or Pittsburgh, stop by these locations for a look: 
 

• EVR

3230 Jefferson Avenue, Cincinnati, OH 45220

513-771-7273

• The Tannery

39 Brattle Street, Cambridge, MA 02138-3709

617-491-1811

• Shoe Biz

1553 Haight Street San Francisco, CA 94117

415-861-3933

• Ragga Muffin

938 Flatbush Ave. Brooklyn, NY 11226

718-469-7072

• Little’s

5850 Forbes Ave. Pittsburgh, PA 15217

412-521-3530

•  Sports Zone

Washington, DC – Maryland – Virginia

Of course, if you’re in or around the City of Angels, the new Gear is available at Sportie LA’s flagship store:

• Sportie LA

7753 Melrose Avenue Los Angeles, CA 90046

323-651-1553

And now, three more Sportie LA locations – including its new San Diego store – are carrying the line:

• Sportie LA

7454 Melrose Avenue Los Angeles, CA 90046

323-852-8262

• Sportie LA

14510 Ventura Boulevard Sherman Oaks, CA 91403

818-990-7575

• Sportie LA

953 5th Avenue San Diego, CA 92101

619-702-2222

And here’s point: My son, Aryeh, who’s 15, has been a fan of the Unstoppable line since it was relaunched and he’s been bugging me about the Lights ever since then as well. So I snagged a preview pair of the shoes and gave them to Aryeh. He took em out for a trial run on the basketball court, and shot this video of himself dunking while wearing the Lights. When my friends and I were kids, we all knew about LA Gear too – it was a fun brand, and if we could’ve made our own videos to post to YouTube, we would’ve. 20 years later, the brand is back, and having the same impact on a new generation.

The “LA Gear Jam” track playing in the background was contributed by
Head Hunters, who are fans of LA Gear and are official SLAM Feedbackers. Head Hunters is comprised of teen musicians Elvis Kuehn, Max Kuehn, and Djavan Santos, who wrote and performed the track together. Props also to Greg Kuehn at Peligro Music & Sound. It’s good to have the whole Kuehn Clan in our corner!

There’s also a sneak peek gallery that can be viewed on LaGear.com.

Best of all, we’ll be on hand to film and snap the ENTIRE LINE OF UPDATED LA LIGHTS at WSA in Las Vegas next weekend, where LA Gear and Sportie LA are throwing an invite-only sneak peek party.

So we hope to have some great stuff posted in early August!

2. The comments we’re getting on this subject (just a handful are published alongside our original article but you get the idea) demand that we say SOMETHING!

Last week, I had the distinct – and rare – privilege to view a prototype for the new LA Lights. I’m not at liberty to divulge details, but I can say that in my humble opinion LA Gear got it right. Through their partnership with Sportie LA, LA Gear’s updated Unstoppable line from ’89-’90 has made a huge splash, and that includes what’s going on now with the limited edition Stardust release.

My evaluation of where the Lights are headed can be summed up in two words: Bitchin. Classic.

I honestly don’t know where those two words came from, it’s just an honest reaction, so take it or leave it.

You can judge for yourself this September, when the shoes are expected to hit the street.

We will be giving fans a sneak peek at the Lights sometime this summer, and, of course, updating you right here on LaGearNews.com with any information as it becomes available.

Oh, and I saw MORE than just the Lights, but that’s for another article…

Anyway, we wanted to address the throngs of you who keep asking about the LA Lights, and now we have.

Whew! Now we can all enjoy the holiday…and do what all good people do on a holiday:

LA Gear’s celebration of the Unstoppable line from ’89-’90 continues, with its limited edition release of the Stardust.  BUY LA GEAR

The LA Gear Originals silhouette was a hit in Europe not long ago; now
, LA Gear and Sportie LA are bringing the Stardust to the US, in five colors – light grey, white/blue, white/grey/green, white/lilac/green, and light pink.

With its classic look, rhinestones, and bow-tie in the back, the Stardust was one of the most popular women’s styles to
come out of LA Gear in the late 80′s. The styling is quintessential late
80′s, bringing back memories of leg warmers and aerobic workouts. Accessorizing sneakers was novel, and LA Gear led the way with the Stardust. “We are very excited to expand the relaunch of the Unstoppable line with one of the iconic women’s shoes of the 1980′s,” said Director of LA Gear specialty product Lance Jackson.

The limited edition run consists of 89 pairs, said Sportie LA co-owner
Isack Fadlon, in tribute to the 1989-90 Unstoppable line. “We actually did 90 pairs, but the first one went to my mom for Mother’s Day!” he explained.

The Stardust goes on sale the night of May 12, at 11:59PM PST at www.sportiela.com/lagear/stardust.html, and is available exclusively at Sportie LA. For more info on LA Gear, stay tuned to www.LaGearNews.com.

LA Gear Returns

Iconic brand LA Gear is back, with a line of sneakers reviving many of the brand’s signature styles from the ’89-’90 Unstoppable line, while updating some colors and materials. LA Gear-owner ACI teamed up with top indie retailer Sportie LA for the relaunch, which was announced December 8. 2008.

That said, we do give big ups to Iain for passing on the pink laces; man’s gotta be a man – especially a Scottsman! Well, the bottom line is, now you all know that the Star Shooter Hi and the gold KAJ’s will go with your kilt!